Paid Search Labs

Search Term Auditor

Find High-Impact Negative Keywords from Search Terms Fast

Upload a Google Ads search terms report to instantly find and export high-impact negative keywords.

How to Use the Search Term Auditor

3 steps
1

Upload Your Report

Export your Google Ads "Search terms" report and upload the CSV file.

  • No account required
  • Your data stays local
  • Easy, fast uploads.
2

Identify Waste Automatically

The tool analyzes real search term data to surface:

  • Irrelevant traffic
  • Low-intent queries
  • Budget-draining themes
3

Apply High-Impact Negatives

Export structured negative keyword lists and apply them immediately in Google Ads or Editor.

  • Stop wasted spend
  • Improve lead quality
  • Increase efficiency
Upload your CSV file
Drag and drop, or click to browse
Upload a CSV to see results here.

Want to automate this going forward?

Manually reviewing search terms works, but it only catches issues once. If you want to continuously block similar low-intent queries over time, you can automate this process with a Google Ads script.

Generate a script that scans search terms on a schedule and automatically adds matching queries to a shared negative keyword list, no manual cleanup required.